It’s beginning to look a lot like Christmas at American Truck Showrooms in Gulfport, Mississippi.

The children gather at the front of our dealership, singing Christmas carols while they await the arrival of their beloved Santa. As the sun begins to tuck away for the evening, sparkling lights glow coming up the drive. It is a Shiny white Peterbilt, dressed like a reindeer, carrying Santa and his sleigh!


It has become an annual event we all look forward to on the Gulf Coast.

Santa reads the children a story, T’was the night before Christmas, and all of the children gather ’round.



And the moments spent on Santa’s lap are memories that can last forever to a kid. ┬áThe magic of the season brings smiles to the faces of approximately 200 children from the local community, many of whom anticipated this opportunity to go sit with Santa and spill their hearts desires.

Thanks for being a part of the magic this season!

American Truck Showrooms - Truckers keep American Rolling
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